How Localizing Your App Store Listing Actually Boosts Installs (More Than You Think)
Store listing localization delivers 20-40% conversion improvements in new markets but remains one of the most overlooked growth levers. Most teams translate their in-app UI while leaving store metadata in English, losing discoverability and installs from users who search in their native language. Strategic localization of titles, descriptions, and keywords can significantly boost organic installs without changing any code.